17 MAYORS FROM ACROSS THE COUNTRY LAUNCH CITIES OF SERVICE TO MOBILIZE MILLIONS MORE AMERICANS IN A NEW ERA OF SERVICE


Group of 17 City Mayors At Rockefeller Center
September 10, 2009


Mayor Dean Signing the Declaration of Service
New York City
September 9, 2009

Mayors Join Entertainment Industry Foundation and Stars for Times Square Launch of I PARTICIPATE Campaign

Nashville Mayor Karl Dean today joined Mayor Michael R. Bloomberg and 15 other Mayors from across the country in New York City today to launch a new bipartisan coalition who will work together to engage millions more volunteers in service.
The mayors joined leaders from the Entertainment Industry Foundation and celebrities in Times Square to launch the ground-breaking, multi-year I PARTICIPATE campaign, which will engage the entertainment industry in promoting a new way of thinking about service and encouraging more Americans to volunteer regularly.

To jumpstart the campaign, Entertainment Industry President, Lisa Paulsen and stars Tyler Perry and Ashton Kutcher announced its 2009 centerpiece: a week-long television event running from October 19th to October 26th, when network television shows will spotlight service through scripted programming, segments and Public Service Announcements with inspirational messages and storylines about volunteerism.

“The whole entertainment industry is stepping forward t o encourage more Americans to volunteer in communities around the country, and mayors are stepping forward to connect those volunteers to local opportunities to make a difference. This is a tremendous collaboration that we hope will grow America’s service movement in new and critically important ways,” said Paulsen.

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